Muck Rack alternative
For when you need the story, not the reporter
Muck Rack is built around journalists: finding them, pitching them and tracking their coverage. nwsppr is built around the stories that affect your business, delivered to the whole marketing team each morning.
nwsppr.Sample
1 · Act today
A major marketplace changes its fee structure for third-party sellers
Why it matters Sellers are re-running their margins. A practical breakdown is the most shared post of the week.
2 · Act today
A large retailer moves its holiday sale event two weeks earlier
Why it matters Promo calendars shift across the category. Teams that react this week keep their slot.
3 · Act this month
A social platform expands in-app checkout to more countries
Why it matters Brands selling in those markets can test social checkout before the season.
Ranked for your company. Every story linked to its source.
Which one fits your team
Choose Muck Rack if you are
PR teams whose main job is media relations.
Choose nwsppr if you are
Content, social and marketing leaders who act on the news rather than pitch it.
Side by side
Muck Rack and nwsppr, job by job
| Job | Muck Rack | nwsppr |
|---|---|---|
| Organized by | Journalists and outlets | What each story means for your company |
| Main use | Finding and pitching reporters | Knowing what changed before the first meeting |
| Who reads it | The PR team | The whole marketing team |
| Pricing model | Ask Muck Rack | Per company, never per seat |
Built around the story
Media relations tools organize the world by reporter. That's right for pitching, and wrong for a content or social team deciding what to say today.
nwsppr organizes the news by what it means for your company: your competitors, your customers, your market, ranked every morning.
How nwsppr works
Give us your website and confirm the competitors and topics we find. Each morning the paper leads with what changed, with why it matters and how long you have to act.
What's different about nwsppr
A newspaper, not another tool to run
Built from your website
We find your competitors, products and topics. You confirm them. No keywords to maintain.
Ranked for your company
The stories that affect you lead the front page. Passing mentions don't make it in.
Why it matters, and when
Each story says why it matters to you and how long you have to act.
One price for the whole team
Priced per company, never per seat, so everyone who acts on the news can read it.
Real news, every morning
This is what yesterday looked like in retail & ecommerce
Every company's paper is its own. Yours would lead with your competitors, products and customers. This is the industry's day, with each story linked to its source.
More Retail & ecommerce newsMade-up stories that show the format. Real ones are linked to their sources.
Time to act: closed
A major marketplace changes its fee structure for third-party sellers
Sellers are re-running their margins. A practical breakdown is the most shared post of the week.
Source: Sample source
Time to act: closed
A large retailer moves its holiday sale event two weeks earlier
Promo calendars shift across the category. Teams that react this week keep their slot.
Source: Sample source
Time to act: this month
A social platform expands in-app checkout to more countries
Brands selling in those markets can test social checkout before the season.
Source: Sample source
Which of these matters depends on your business. nwsppr puts yours first, and adds the news about your competitors, products, and customers that never makes an industry roundup.
FAQ
Questions
Can we use both?
Yes. Many PR teams pitch with one tool. nwsppr gives the rest of marketing the same news without another seat.
Does nwsppr have a journalist database?
No. It's a newspaper for your company, not a media relations tool.
Does nwsppr write the posts?
No. It finds the story and says why it matters. What you say is up to your team.
Be first to the story.
The news that affects your business, every morning, before your first meeting. Nothing else.