Brand monitoring
Hear about your company's coverage before your CEO does
nwsppr follows the coverage of your company alongside your competitors and market, and puts the stories you need to answer at the top of a morning paper for your team.
From $49/month for the whole team · cancel any time
- Act today
Adobe forecasts 130% rise in AI shopping traffic as Google rolls out Universal Cart
Why it matters Marketing teams must ensure their product feeds and checkout logic are transparent to AI agents, or risk losing traffic to competitors whose data is readily consumable. Updating catalog APIs and pricing rules now can capture a share of the rapidly expanding AI‑driven shopper base.
- Act this week
RaceTrac launches advertising network built on its loyalty program
Why it matters Marketers can now access a new, data‑rich channel to reach convenience‑store shoppers directly at the point of purchase. Teams should evaluate RaceTrac’s media inventory for campaigns aimed at on‑the‑go consumers and consider data‑driven creative that aligns with loyalty insights.
- Act this week
Amazon blocks Meta’s AI shopping agent while Walmart embraces it
Why it matters Marketing teams must reassess how AI‑driven shopping assistants affect ad placement and brand visibility on each retailer’s platform. Brands may need to tailor campaigns differently for Amazon, which restricts the agent, and Walmart, which is open to it.
What brand monitoring should catch
Brand monitoring is knowing when your company is in the news: a review in the trade press, a regulator's note, a competitor naming you in a launch, a customer story that's spreading.
A feed of every mention buries those under passing references. The story you needed is in there somewhere, and someone else reads it first.
How nwsppr does it
You give us your website. We learn your company, products, competitors and customers, and you confirm them.
Each morning the coverage of your company sits in the same paper as your competitors' and your market's, ranked by how soon you need to respond, with a line on why each story matters and the source link first.
With the Alerts add-on, sources are checked every 15 minutes and a story about you that can't wait reaches you by email or text.
One paper, not another tool
Brand monitoring, competitor news and market news live in one paper, priced per company, so PR, comms and marketing all read the same thing.
The usual way, and the paper
Brand monitoring, done as a newspaper
| Job | The usual way | With nwsppr |
|---|---|---|
| What it watches | Your brand name as a keyword | Your company, products, competitors and customers |
| Noise | Every passing mention | Ranked, with passing mentions left out |
| Urgent stories | Found in tomorrow's digest | Email or text with the Alerts add-on |
| Context | A snippet and a link | Why it matters and how long you have to act |
FAQ
Questions
Does it track social media mentions?
No. nwsppr reads the news: trade press, newsrooms, regulators and company blogs. It isn't a social listening tool.
Does it catch every mention of our brand?
No. It keeps the stories that matter to your business and ranks them, so your team reads what needs a response instead of every mention.
Can we watch our competitors' brands too?
Yes. Your competitors' coverage is in the same paper, ranked by what it means for you.
How do urgent stories reach us?
The paper arrives every morning. With the Alerts add-on, sources are checked every 15 minutes and urgent stories go out by email or text.
Be first to the story.
The news that affects your business, every morning, before your first meeting. Nothing else.