Mention alternative
Every mention, or the stories that matter?
Mention is a monitoring tool that alerts you when your brand or keywords appear online and on social media. nwsppr follows your competitors and market as companies, ranks the news by what it means for you, and prints it as a morning paper.
nwsppr.Sample
1 · Act today
A large cloud provider raises prices on a popular database tier
Why it matters Competitors' customers are comparing costs this week. A clear pricing comparison page gets read.
2 · Act today
A well-known security vendor discloses a breach affecting customer logs
Why it matters Buyers are asking every vendor about their own controls. Have your own answer ready before they ask.
3 · Act this week
Analysts publish a new evaluation of the category's leading platforms
Why it matters Prospects will cite it in calls. Know where you stand before the first call.
Ranked for your company. Every story linked to its source.
Which one fits your team
Choose Mention if you are
Teams that want keyword alerts across the web and social media in one feed.
Choose nwsppr if you are
Marketing teams that want the stories that matter about their market each morning, ranked, rather than every mention.
Side by side
Mention and nwsppr, job by job
| Job | Mention | nwsppr |
|---|---|---|
| What triggers it | A keyword appears online or on social media | A story affects your company |
| Noise | Every match, to filter | Ranked, with passing mentions left out |
| Context | The mention and a link | Why it matters and how long you have to act |
| Pricing model | Ask Mention | Per company, never per seat |
Why mention feeds fill up
Keyword monitoring matches words, so it catches passing mentions, namesakes and reposts along with the story that matters. Someone still has to sort them.
nwsppr ranks the day's news by what it means for your company, so the important story leads and passing mentions drop out.
How nwsppr works
We find your competitors and topics from your website and you confirm them. Each morning the paper ranks the news for your company, with a link to the source.
With the Alerts add-on, a story that can't wait reaches you by email or text the same day.
What's different about nwsppr
A newspaper, not another tool to run
Built from your website
We find your competitors, products and topics. You confirm them. No keywords to maintain.
Ranked for your company
The stories that affect you lead the front page. Passing mentions don't make it in.
Why it matters, and when
Each story says why it matters to you and how long you have to act.
One price for the whole team
Priced per company, never per seat, so everyone who acts on the news can read it.
Real news, every morning
This is what yesterday looked like in B2B software
Every company's paper is its own. Yours would lead with your competitors, products and customers. This is the industry's day, with each story linked to its source.
More B2B software newsMade-up stories that show the format. Real ones are linked to their sources.
Time to act: closed
A large cloud provider raises prices on a popular database tier
Competitors' customers are comparing costs this week. A clear pricing comparison page gets read.
Source: Sample source
Time to act: closed
A well-known security vendor discloses a breach affecting customer logs
Buyers are asking every vendor about their own controls. Have your own answer ready before they ask.
Source: Sample source
Time to act: this week
Analysts publish a new evaluation of the category's leading platforms
Prospects will cite it in calls. Know where you stand before the first call.
Source: Sample source
Which of these matters depends on your business. nwsppr puts yours first, and adds the news about your competitors, products, and customers that never makes an industry roundup.
FAQ
Questions
Can nwsppr replace Mention?
For news about your company and market, often. For tracking social media mentions, no: nwsppr reads published news.
Do I set up keywords?
No. You confirm the competitors and topics we find on your website.
Can I still get alerts?
Yes. With the Alerts add-on, urgent stories go out by email or text through the day.
Be first to the story.
The news that affects your business, every morning, before your first meeting. Nothing else.