Crayon alternative
Need competitor news, not a CI program?
Crayon is a competitive intelligence platform that tracks competitors and helps product marketing turn what it finds into battlecards for sales. If you mostly need to know what your competitors and market did yesterday, nwsppr is a smaller, simpler way to get it.
nwsppr.Sample
1 · Act today
A large cloud provider raises prices on a popular database tier
Why it matters Competitors' customers are comparing costs this week. A clear pricing comparison page gets read.
2 · Act today
A well-known security vendor discloses a breach affecting customer logs
Why it matters Buyers are asking every vendor about their own controls. Have your own answer ready before they ask.
3 · Act this week
Analysts publish a new evaluation of the category's leading platforms
Why it matters Prospects will cite it in calls. Know where you stand before the first call.
Ranked for your company. Every story linked to its source.
Which one fits your team
Choose Crayon if you are
Product marketing and CI teams running a formal competitive program, with battlecards and sales enablement.
Choose nwsppr if you are
Product marketers who want their competitors' news every morning, ranked, without running a CI program.
Side by side
Crayon and nwsppr, job by job
| Job | Crayon | nwsppr |
|---|---|---|
| What you get | A CI platform with battlecards and intel feeds | One newspaper for your company every morning |
| Battlecards | Built and kept in the platform | Not included: the paper feeds yours |
| Setup | Competitors and sources you configure | We read your website; you confirm competitors |
| Pricing model | Ask Crayon | Per company, never per seat |
A program, or a paper
A competitive intelligence platform supports a program: someone curates the intel, keeps battlecards current and gets them to sales.
nwsppr does one part of that every morning: it finds the news about your competitors and market, ranks it for your company, and says why each story matters. Your team decides what goes on the battlecard.
How nwsppr works
Give us your website. We find your competitors and products, and you confirm them. Their news leads your paper from then on.
What's different about nwsppr
A newspaper, not another tool to run
Built from your website
We find your competitors, products and topics. You confirm them. No keywords to maintain.
Ranked for your company
The stories that affect you lead the front page. Passing mentions don't make it in.
Why it matters, and when
Each story says why it matters to you and how long you have to act.
One price for the whole team
Priced per company, never per seat, so everyone who acts on the news can read it.
Real news, every morning
This is what yesterday looked like in B2B software
Every company's paper is its own. Yours would lead with your competitors, products and customers. This is the industry's day, with each story linked to its source.
More B2B software newsMade-up stories that show the format. Real ones are linked to their sources.
Time to act: closed
A large cloud provider raises prices on a popular database tier
Competitors' customers are comparing costs this week. A clear pricing comparison page gets read.
Source: Sample source
Time to act: closed
A well-known security vendor discloses a breach affecting customer logs
Buyers are asking every vendor about their own controls. Have your own answer ready before they ask.
Source: Sample source
Time to act: this week
Analysts publish a new evaluation of the category's leading platforms
Prospects will cite it in calls. Know where you stand before the first call.
Source: Sample source
Which of these matters depends on your business. nwsppr puts yours first, and adds the news about your competitors, products, and customers that never makes an industry roundup.
FAQ
Questions
Can nwsppr replace Crayon?
For daily competitor news, it can. For battlecards and sales enablement, no: nwsppr finds and ranks the news, and your team writes the battlecards.
How does nwsppr know my competitors?
It works them out from your website, and you confirm or change them.
Is it priced per seat?
No. It is one price per company.
Be first to the story.
The news that affects your business, every morning, before your first meeting. Nothing else.