Client news monitoring
A paper for every client, every morning
nwsppr gives each client its own morning paper, ranked for that client's competitors, products and customers, so your account team knows the news before the client forwards it.
From $49/month for the whole team · cancel any time
- Act today
Google, Meta and TikTok sue to block California law restricting youth recommendations
Why it matters Marketing teams must reassess how they target and engage users under 16 in California, as the law could eliminate algorithmic recommendation tools. Brands should prepare alternative, non‑personalized outreach strategies and monitor the legal outcome for compliance guidance.
- Act this week
Creative Newtech proposes Rs 50.50 crore acquisition of Zicom SaaS business
Why it matters The acquisition expands Creative Newtech's SaaS portfolio, giving marketers new product capabilities to bundle and promote. Teams should assess integration timelines and update messaging to highlight the broadened offering to existing and prospective customers.
- Act today
Anthropic adds personal finance feature to Claude AI assistant
Why it matters Marketing teams in fintech and consumer finance can leverage Claude’s new capability to showcase AI‑driven financial assistance in campaigns and product demos. They may also explore partnership content with Plaid or develop tutorials that highlight how AI can simplify personal money management.
The client shouldn't be your news source
An agency is expected to know a client's market as well as the client does. When the client forwards you the story, you're already behind.
Covering every client's industry by hand takes a researcher per account, and the coverage slips the week the team is busy.
How nwsppr does it
Each client is set up as its own company. Give us the client's website and confirm the competitors and topics we find, and that client's paper follows them every morning.
Each story says why it matters to that client and how soon to act, with the source link first, so you can bring the client the story before their competitors react.
Billed per client
Each paper is priced per company, so it bills cleanly to each account. Everyone on the account team reads it, with no seats to count.
The usual way, and the paper
Client news monitoring, done as a newspaper
| Job | The usual way | With nwsppr |
|---|---|---|
| Covering each client | A researcher or saved searches per account | A paper per client, every morning |
| Knowing what matters | Reading every client's industry yourself | Ranked for each client's competitors and customers |
| Billing it | One tool spread across accounts | Priced per company, so per client |
| In the client call | The client brings the story | You bring it, with the source |
FAQ
Questions
Do we pay per client?
Yes. Each client is set up as its own company with its own paper, priced per company, so it bills cleanly to each account.
How does each paper know what matters to that client?
You tell us the client's industry, competitors, products and customers. Every story is ranked against that, and marking stories relevant or not tunes that client's next edition.
Can we add a client later?
Yes. Add each new client as its own company when you sign them, and its paper starts from the client's website.
Be first to the story.
The news that affects your business, every morning, before your first meeting. Nothing else.