Google Alerts alternative
Google Alerts sends every mention. nwsppr sends the ones that matter.
Google Alerts emails you whenever a word appears online. nwsppr follows your competitors and market as companies, ranks the news by what it means for you, and links every story to its source.
nwsppr.Sample
1 · Act today
A major marketplace changes its fee structure for third-party sellers
Why it matters Sellers are re-running their margins. A practical breakdown is the most shared post of the week.
2 · Act today
A large retailer moves its holiday sale event two weeks earlier
Why it matters Promo calendars shift across the category. Teams that react this week keep their slot.
3 · Act this month
A social platform expands in-app checkout to more countries
Why it matters Brands selling in those markets can test social checkout before the season.
Ranked for your company. Every story linked to its source.
Which one fits your team
Choose Google Alerts if you are
Anyone tracking one or two exact phrases at no cost.
Choose nwsppr if you are
Marketing teams that have outgrown a pile of alert emails.
Side by side
Google Alerts and nwsppr, job by job
| Job | Google Alerts | nwsppr |
|---|---|---|
| What triggers it | A word appears online | A story affects your company |
| Noise | Every mention | Ranked, with passing mentions left out |
| Context | A link and a snippet | Why it matters and how long you have to act |
| Cost | Free | Paid, priced per company |
Why alert emails pile up
An alert matches words, not meaning. It catches passing mentions and companies with similar names, and misses the competitor you never thought to add.
Someone still has to open every email and decide what matters.
How nwsppr works
We find your competitors and topics from your website and you confirm them. Each morning the paper ranks the news by what it means for your company.
With the Alerts add-on, a story that can't wait reaches you by email or text the same day.
What's different about nwsppr
A newspaper, not another tool to run
Built from your website
We find your competitors, products and topics. You confirm them. No keywords to maintain.
Ranked for your company
The stories that affect you lead the front page. Passing mentions don't make it in.
Why it matters, and when
Each story says why it matters to you and how long you have to act.
One price for the whole team
Priced per company, never per seat, so everyone who acts on the news can read it.
Real news, every morning
This is what yesterday looked like in retail & ecommerce
Every company's paper is its own. Yours would lead with your competitors, products and customers. This is the industry's day, with each story linked to its source.
More Retail & ecommerce newsMade-up stories that show the format. Real ones are linked to their sources.
Time to act: closed
A major marketplace changes its fee structure for third-party sellers
Sellers are re-running their margins. A practical breakdown is the most shared post of the week.
Source: Sample source
Time to act: closed
A large retailer moves its holiday sale event two weeks earlier
Promo calendars shift across the category. Teams that react this week keep their slot.
Source: Sample source
Time to act: this month
A social platform expands in-app checkout to more countries
Brands selling in those markets can test social checkout before the season.
Source: Sample source
Which of these matters depends on your business. nwsppr puts yours first, and adds the news about your competitors, products, and customers that never makes an industry roundup.
FAQ
Questions
Is nwsppr free like Google Alerts?
No. It's a paid paper, priced per company, for teams that want the reading done for them.
Can I still get alerts?
Yes. With the Alerts add-on, urgent stories go out by email or text through the day.
Do I set up keywords?
No. You confirm the competitors and topics we find on your website.
Be first to the story.
The news that affects your business, every morning, before your first meeting. Nothing else.