Competitive intelligence
Know what your competitors did yesterday, before your first meeting
nwsppr turns the news about your competitors and your market into a morning paper for your company, so marketing hears about a launch the day it happens, not the week after.
From $49/month for the whole team · cancel any time
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Competitive intelligence without the research project
Competitive intelligence is the habit of knowing what your competitors are doing and what it means for you: what they launched, who they hired, which customers they won, what they told the press.
Most teams do it in bursts: a battlecard refresh before a launch, a slide before the board meeting. Between those, the news goes by and nobody connects it to your plans.
How nwsppr does it
We learn your competitors from your website and you confirm the list. Every morning the paper leads with what they did, alongside the market and customer news that affects you.
Each story carries a short note on why it matters to your company and how long you have to act, with a link to the source so anyone can check it.
With the Department sheets add-on, sales, product and leadership each get their own sheet of the paper, so the competitive news reaches the team that acts on it.
With the Alerts add-on, sources are checked every 15 minutes and a competitor move that can't wait reaches you by email or text the same day.
What to look for in competitive intelligence tools
Most competitive intelligence tools track what competitors change on their own websites, or collect win and loss notes from sales. Both are useful, and both miss what the rest of the market says about your competitors.
Ask four questions of any tool: does it find the competitors you didn't list, does it say why a move matters to you, does it link to the source so anyone can check it, and will the whole team actually read it. nwsppr is built around the last one: it's a paper, so it gets read.
What teams do with it
Marketing answers a competitor's launch the same week. Sales hears about a competitor's price change before a prospect mentions it. Leadership sees the market move without asking for a report.
The usual way, and the paper
Competitive intelligence, done as a newspaper
| Job | The usual way | With nwsppr |
|---|---|---|
| Tracking competitors | A spreadsheet, a few saved searches and good intentions | Your competitors in the paper every morning |
| Making sense of it | A quarterly battlecard update | A note on why each story matters to you |
| Getting it to the team | Slack threads and forwarded links | One paper, or one sheet per department |
| Trusting it | Second-hand summaries | Every story linked to its original source |
FAQ
Questions
Is nwsppr a competitive intelligence tool?
For marketing teams, yes: it follows your competitors and market and tells you each morning what changed and why it matters. It's a newspaper, not a research database.
We already have a competitive intelligence platform. Is this different?
Yes. Platforms that track competitor websites and win-loss notes do a different job. nwsppr is the news around your competitors and market, ranked for your company, for the whole team to read each morning.
How do you know who our competitors are?
We find them from your website and the news about your market, and you confirm or edit the list before your first paper.
Can sales and product get it too?
Yes. With the Department sheets add-on, each team gets its own sheet of the paper, with its own topics, readers and alerts.
Is it priced per seat?
No. It is one price per company, so the whole team can read it.
Be first to the story.
The news that affects your business, every morning, before your first meeting. Nothing else.